Buyer behaviour has dramatically changed over the last few years and in many ways outpaced modern sales tactics A whopping 72% of buyers say they’d prefer to have a ‘rep free’ buying experience according to Gartner.
This is a clear sign that buyers are demanding a change in the way they are sold to. So what do we need to do to meet the buyer half way?
Matt Dixon (Challenger Sale & Jolt Effect), Anthony Iannarino (Eat Their Lunch and Elite Sales Strategies) and Todd Caponi (The Transparent Sales Leader) give their insights and opinions on where sellers are going wrong, how we can improve and win back the trust of buyers
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