Sales coaching
training for
innovative
leaders

Great sales teams improve through consistent, thoughtful coaching. This Sales Coaching Course helps managers and leaders develop the skills, confidence and structure required to coach effectively.

Trusted by sales teams globally

Why this Sales Coaching Course matters more than ever

Sales performance doesn’t erode overnight. It fades quietly when coaching is infrequent, inconsistent or unclear.

Most organisations struggle because they haven’t defined:

WHAT skills to coach on
HOW to coach effectively
WHEN to coach to improve performance

An undefined approach limits growth and frustrates both managers and reps.

This Sales Coaching Training establishes a shared understanding of what good coaching looks like and how it should be practised, clearly, consistently and with intent.

In this Sales Coaching Course you’ll learn how to:

Create psychological safety for productive coaching conversations
Coach beyond surface activity and induce lightbulb moments in your coachees
Embed coaching as a regular performance discipline, not a random act

Word on the street

Tom Cross

Sales Director,
Globaldata plc

I found the Flow State courses incredibly valuable, with plenty of useful tips and insights for me and my team. The content has helped us close opportunities.

Louis Triandos

Head of Customer Success,
Me&U

Flow State Learning has built life long skills and frameworks that can be embedded into any customer facing conversation. The courses are highly valuable.

Jodie Gray

Senior Sales Manager,
Teamtailor

The digital training from Flow State was super practical and easy to embed in real customer conversations. It had a huge impact on helping our sales team.

Callum Quick

VP of Customer Growth,
Thrive

With Flow State's coaching, we’ve shifted to a clear, consultative sales approach that has improved pipeline quality and helped us grow enterprise opportunities better.

Ollie Squires

Senior Account Executive,
Ben

Flow State's digital training is engaging and thought-provoking. The sessions encouraged reflection and showed how we can level up.

John Purkis

CRO,
Jato Dynamics

Flow State laid the groundwork that our company was missing for lasting change that would benefit the business, grow the team, and deliver consistent results for years to come.

James Mansfield

CRO,
Fastmarkets

The biggest result from working with Flow State is understanding the competencies that makes businesses successful and seeing our team start to delivering consistently.

Lorenzo Filipo

Team Lead New Business,
Amazon

The results were immediate and impressive. The passion & energy these guys bring to the training is incredible. I recommend Flow State to any sales team.

What this Sales Coaching Course gives you

This is not leadership theory repackaged for sales managers. This course arms you with practical coaching capabilities designed for real-world sales management.

Clarity on what sales coaching really is

Understand what to stop doing as much as what to start. Coaching becomes intentional and proactive rather than improvised and reactive.

Simple, repeatable coaching framework

This Sales Coaching Training uses the TGROW model to structure conversations that facilitate learning breakthroughs, encouraging ownership and action.

Trusted sales coaching environment

Learn how to create the ideal conditions where coaching is welcomed and actively requested, not resisted by, your team.

Sustainable, ongoing coaching rhythm

Build a cadence of one-to-ones, team, and in-the-moment coaching that moves the needle on pipeline performance through this Sales Coaching Training.

Sales coaching beyond basic activities

In this Sales Coaching Course, you’ll learn how to coach your sales team on skills, performance, live opportunities and career growth.

Course modules built for
practical outcomes

We remove the fluff and jargon, focusing instead on application. Every module is designed to be used immediately.

Module One

Becoming an
effective sales
coach

Establish a shared definition of coaching and its underlying principles
Understand the critical role of coaching in high-performance teams
Apply the globally-recognised TGROW coaching framework

Module Two

Creating the
right coaching environment

Building trust and psychological safety
Understand the common pitfalls for why coaching often fails
Design a team coaching cadence that enables continuous improvement

Module Three

Coaching on opportunities and pipeline

Running effective group opportunity reviews
Identifying and delivering priority team skills coaching

Flow State Sales’ impact

0 +

years of
sales experience

0 k+

sales professionals
enabled

$ 0 B

of pipeline
influenced

Who is this Sales Coaching Course for?

Sales managers ready to move from managing numbers to developing people

Sales enablement leaders embedding coaching as an organisational capability

Senior sellers who are stepping into leadership roles and want better outcomes

Organisations operating in complex B2B environments and sales processes

Sales Managers & Leaders who want to move from managing numbers to coaching people

Sales enablement professionals looking to embed coaching into the DNA of the organization

Account Executives & Customer Success Managers ready to step into leadership with stronger coaching skills

Organizations with complex B2B sales cycles where ongoing coaching is critical to sustaining high performance

Outcomes you can actually measure

When coaching improves, performance follows.

More skilled and capable sales managers and leadership

Consistent, confident coaching across sales teams

Faster skill building and sales pipeline development

Stronger team engagement and staff retention

A culture of accountability and excellence

Meet your coaches

Aaron Evans

Co-founder

A globally recognised SaaS sales enablement leader with 15+ years of coaching teams across EMEA, US, LATAM and APAC. Aaron has led sales transformations across multiple industries — including guiding an HR tech business to IPO.

A qualified coach and NLP practitioner, he has trained thousands of sales professionals and leaders, earning a reputation as one of the leading global voices in modern sales enablement.

Raffael Fernandes

Co-founder

A B2B sales leader with 20+ years of experience developing teams and transforming revenue organisations across SaaS, BI, media, events, and consulting.

Raff has worked in over 50 sectors globally, developed 1000’s of sellers and built high-performing teams in VC-backed and Fortune 500 environments. He specialises in helping organisations build predictable, scalable revenue engines.

Raise standards coach with intent sustain performance

What to expect once you enrol

This Sales Coaching Course is designed to fit around your sales leadership career.

Immediate access to courses

Start learning about sales coaching straight away with focused, self-paced modules.

Learning shaped to your role

Whether you manage SDRs, AEs, CSMs, or sales managers, the course adapts to your context.

Accountability that holds

Move from good intentions to consistent coaching actions for your sales teams.

Visible progress early

Stronger conversations, clearer expectations, and confident managers within weeks.

What you'll get in this course

This Sales Coaching Course is designed to improve coaching outcomes quickly, without overwhelm.

Video modules

Written
guidance

Practical exercises

Learning missions

"How-to" walkthroughs

Why our Sales Coaching Course is different

Most courses only teach textbook coaching theory. We build a practical, scalable coaching framework that delivers results.

Coaching as a leadership discipline

Coaching is not an occasional activity, but a core leadership responsibility.

Clear separation from myths

Coaching is for performance, not micromanagement.

Live environment frameworks

TGROW and group coaching cadences that work for all revenue teams.

Building a culture, not compliance

Coaching becomes a stimulating, enjoyable and valuable team practice.

Deal-tested training methods

Pressure-tested sales coaching practices from real sales cycles.

Flow State's Sales Coaching Training

Sales-specific content

Built specifically for those responsible for performance. This course focuses on how sales leaders should actually coach in high-pressure environments.

Deal-tested methods

Practical, accessible coaching frameworks that work inside real pipeline reviews and deal clinics. These are structured, repeatable methods.

Expert-led
training

Coaching training delivered by experienced practitioners who’ve coached teams, carried targets, and built revenue organisations themselves.

Immediate
impact

Measurable impact on team skills, performance and pipeline. Leaders receive tools they can apply immediately to improve deal quality and raise rep capability.

Scalable enablement

Scalable, workable, take-home assets that you can continue using. These assets help you build a coaching culture that scales beyond individual managers.

FAQ

1. Is this Sales Coaching Course suitable for new sales managers?

Yes. The course is designed for both first-time and experienced leaders.

2. How is this Sales Coaching Course different from leadership training?

It focuses specifically on sales skills and live deal coaching, not general management theory.

3. How much time is required?

This course contains x hours of video. However these are self-paced modules designed to fit around leadership schedules.

4. When should we expect results?

Most leaders see changes in behaviour and team confidence through Sales Coaching Training within weeks.

Sales coaching training forinnovative leaders