Buyer behaviour has significantly evolved over the past few years, often outpacing modern sales tactics.
According to Gartner, an impressive 72% of buyers now prefer a ‘rep-free’ buying experience. This clearly indicates a growing demand for changes in sales approaches.
So, how can we meet buyers halfway?
Experts like Matt Dixon (Challenger Sale & Jolt Effect), Anthony Iannarino (Eat Their Lunch and Elite Sales Strategies), and Todd Caponi (The Transparent Sales Leader) offer valuable insights and opinions on where sellers are going wrong, how we can improve, and how to regain the trust of buyers.
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