How does coaching affect our brains?

Ah, the phrase “Most business problems can be answered with coaching.” It lodged itself in my brain like a catchy tune I couldn’t stop humming. This idea has not only stuck with me but has also become a guiding light in my professional journey.

Coaching is a potent elixir in the world of business. It’s celebrated far and wide as an invaluable method of learning. Think of it as the Swiss Army knife of professional development, capable of slicing through the toughest of workplace problems with finesse.

Now, I must confess: I’ve developed a bit of an obsession with coaching. I’ve spent a significant part of my career delving into its intricacies, constantly seeking to understand it better and figure out why it isn’t more prevalent in organisations. (That’s a rant for another day.)

It makes you wonder: What on earth is happening inside our brains when we’re being coached? Are there little neurons fizzing and popping? Is there a mental lightbulb switching on? It’s a fascinating puzzle. In this article we are going to delve into the cerebral shenanigans that occur during those enlightening coaching sessions.

Neuroplasticity

Neuroplasticity, that marvellous magic trick of the brain, is where coaching really shines. It enhances neuroplasticity, enabling our grey matter to reorganise itself by forming new neural connections, like a neural version of spring cleaning. This brain makeover is driven by learning and practising new skills, the bread and butter of coaching. But that’s not all—coaching also sparks neurogenesis, the growth of new neurons. This is especially noticeable in the hippocampus, the brain’s memory vault and learning hub. So, think of coaching as a personal trainer for your brain, helping it stay fit and spry.

Activation of reward systems

Coaching doesn’t just give your brain a workout; it also turns on its reward systems like a well-oiled machine. Achieving goals and receiving positive reinforcement during sessions can trigger the release of dopamine, the brain’s feel-good neurotransmitter, which is like getting a high-five from your neurons. This dopamine rush boosts motivation and encourages you to keep up the good work. Successful coaching interactions also release endorphins and other delightful neurochemicals, lifting your mood and reducing stress. So, think of coaching as a double shot of happiness and well-being for your brain.

Improved cognitive functioning

Coaching is like rocket fuel for your brain’s cognitive functioning. It activates the prefrontal cortex, that sophisticated control centre responsible for executive functions like decision-making, impulse control, and managing complex behaviours. Setting goals, planning, and problem-solving during coaching sessions keep this area buzzing with activity. Coaching also gives your memory and learning capabilities a significant upgrade. Through repetition and the application of new knowledge, it strengthens the neural pathways associated with these new skills. So, think of coaching as a brain gym, giving your cognitive functions a thorough workout and making your mental muscles stronger.

Self-reflection & insight

Coaching is like a mirror for the mind, promoting self-reflection and insight. It activates the default mode network (DMN), a brain network that springs to life during self-referential thinking and processing personal experiences. This introspective journey is not just about navel-gazing; it boosts self-awareness and self-efficacy. Through guided reflection and feedback, coaching helps you understand your strengths and pinpoint areas for improvement. So, think of coaching as your brain’s personal diary, helping you jot down the insights that lead to personal growth and a deeper understanding of yourself.

There are myriad reasons why businesses don’t embrace coaching, but six main culprits often sabotage these efforts before they even begin or derail them despite their clear benefits:

1. They don’t know how to coach.

2. They don’t know what to coach on.

3. They don’t know when to coach.

4. They don’t make coaching a priority.

5. They don’t have the tools to coach.

6. They can’t measure the impact of coaching.

These obstacles can turn coaching into a daunting task rather than the valuable practice it truly is. So, think of these as the six deadly sins of business coaching, each one a potential roadblock on the path to cultivating a coaching culture.

Find out about our bespoke sales team coaching programmes, or if you’d like some advice on coaching and best practice, feel free to contact our team.