What is Sales Wisdom?

1 year ago

Sales has never suffered from a shortage of advice. It’s an industry bursting with frameworks, acronyms, tech stacks, podcasts, and…

Should SaaS Be Scared of AI?

1 year ago

SaaS was once the great disrupter. It took clunky, enterprise software and reimagined it as something elegant, efficient, and cloud-based.…

Why Buyers Love MEDDIC

1 year ago

Sales frameworks are almost always seen through the seller’s lens. They exist to help us qualify, prioritise, forecast, and ultimately…

Has LinkedIn Had Its Day?

1 year ago

The Early Years: From CV Holder to Digital Rolodex When LinkedIn launched in 2003, it was refreshingly straightforward. No gimmicks,…

Confused Buyers Don’t Buy

1 year ago

As almost every seller knows by now, the average B2B buying committee includes 6 to 10 stakeholders, each consulting multiple…

How to Sell to Procurement

1 year ago

Selling to procurement can feel like trying to dance a waltz in a minefield. One wrong move and the whole…

Curiosity Isn’t a Soft Skill. It’s Your Edge

1 year ago

Most sales training programmes treat curiosity like a soft skill – a nice-to-have, good for rapport-building or probing for pain.…

Born to Sell? Probably Not

1 year ago

There’s a seductive story in sales. One that gets told over pints, in hiring meetings, and in the quiet hierarchy…

The 80/20 Illusion: Rethinking the Pareto Principle in Sales Teams

1 year ago

Vilfredo Pareto, an Italian economist with a cracking name and a sharp beard, first noticed in 1896 that 80% of…

Questions Sellers Should Ask Themselves

1 year ago

If you're not interrogating your own approach, your buyers certainly will. Salespeople are often praised for the questions they ask…