Todd Caponi is widely recognised as the foremost expert in the history of sales. He has a deep and encyclopaedic knowledge dating back as early as the 1870’s
To add to this Todd is a two time author of the brilliant books The Transparency Sale and The Sales Transparent Leader
You can listen to our in-depth and interersting conversation around the history of sales below
Quick Summary • What It Is: The IKEA effect is a cognitive bias where people overvalue…
Quick Summary• The Verdict: Is cold calling dead? No. The channel still works, but old…
Quick Summary• Pricing psychology shapes how B2B buyers judge price, value, and expected ROI. • Consumer…
Quick Summary • A strong sales process starts with how buyers make purchase decisions, not how…
The sales profession is undergoing one of the most significant transformations in its history. Artificial…
How neuro-linguistic programming became a fixture of sales training, what the science actually says, and…