Rory Sutherland is a big name in the world of advertising and the Vice Chairman of Ogilvy UK. With over 30 years at Ogilvy, he’s famous for thinking outside the box and using behavioural economics to understand what makes people tick. Rory’s known for his lively talks, witty writing, and his book “Alchemy,” where he explores the magic behind great ideas. His fresh take on marketing and advertising keeps inspiring people around the globe.
We spoke with Rory to explore the books that have shaped his unique way of thinking. Our conversation spanned a wide range of topics, from the Yorkshire Ripper and crosswords to a life-changing bout of flu that altered his perspective through a particular book he read.
In 1891, Arthur Conan Doyle published A Scandal in Bohemia, a short story featuring his…
Remembering the creator of Solution Selling, whose ideas helped transform modern B2B sales, and whose…
Quick Summary • What It Is: The IKEA effect is a cognitive bias where people overvalue…
Quick Summary• The Verdict: Is cold calling dead? No. The channel still works, but old…
Quick Summary• Pricing psychology shapes how B2B buyers judge price, value, and expected ROI. • Consumer…
Quick Summary • A strong sales process starts with how buyers make purchase decisions, not how…