Create
genuine buyer
alignment

Complex opportunities only progress with the right people on the inside. This Sales Champion Course helps you identify, qualify, and develop genuine internal advocates who sustain momentum and reduce risk.

Trusted by sales teams globally

Major brands have tapped into their highest potential by working with Flow State.

Why champions matter more than ever

Modern buying teams are fragmented, overwhelmed and in a state of indecision. Without strong internal advocacy, opportunities stall quietly, decisions get delayed, consensus breaks down and risk increases.

Champions are a crucial difference between winning and losing deals.

This Sales Champion Course shows you how to:

Identify the right champions early, by assessing their influence, motivation and reliability.
Coach them with intent, and help them guide you to the best internal selling strategy.
Enhance your deal health through smart multi-threading.

This is how complex opportunities survive the rigours of modern buying.

Word on the street

Tom Cross

Sales Director,
Globaldata plc

I found the Flow State courses incredibly valuable, with plenty of useful tips and insights for me and my team. The content has helped us close opportunities.

Louis Triandos

Head of Customer Success,
Me&U

Flow State Learning has built life long skills and frameworks that can be embedded into any customer facing conversation. The courses are highly valuable.

Jodie Gray

Senior Sales Manager,
Teamtailor

The digital training from Flow State was super practical and easy to embed in real customer conversations. It had a huge impact on helping our sales team.

Callum Quick

VP of Customer Growth,
Thrive

With Flow State's coaching, we’ve shifted to a clear, consultative sales approach that has improved pipeline quality and helped us grow enterprise opportunities better.

Ollie Squires

Senior Account Executive,
Ben

Flow State's digital training is engaging and thought-provoking. The sessions encouraged reflection and showed how we can level up.

John Purkis

CRO,
Jato Dynamics

Flow State laid the groundwork that our company was missing for lasting change that would benefit the business, grow the team, and deliver consistent results for years to come.

James Mansfield

CRO,
Fastmarkets

The biggest result from working with Flow State is understanding the competencies that makes businesses successful and seeing our team start to delivering consistently.

Lorenzo Filipo

Team Lead New Business,
Amazon

The results were immediate and impressive. The passion & energy these guys bring to the training is incredible. I recommend Flow State to any sales team.

What this Sales Champion Course gives you

This Sales Champion Course is not just theory. It contains practical applications for real buying environments and live deal cycles.

Early champion identification

Learn the six key traits that distinguish genuine champions from enthusiastic spectators.

Clear qualification frameworks

Assess influence, motivation, and reliability before engaging them as champions.

Champion coaching playbooks

Practical tips, techniques and tools to effectively coach your champions.

Reduced risk on deals

Build wider buying group alignment to prevent single-point failure.

Tools you can use immediately

Talk tracks, checklists, and practical exercises designed for live opportunities.

Flow State's impact

0 +

years of
sales experience

0 k+

sales professionals
enabled

$ 0 B

of pipeline
influenced

Course modules built for
practical outcomes

No theory for theory’s sake.

Every module in this Sales Champion Course teaches you how to influence champions in your live deals.

Module introduction

Introduction to champions

Course overview
The role of champions in modern buying

Module one

Why champions matter

Why buying is harder than selling
How champions influence buying

Module two

Identifying true
champions

Where sellers go wrong
The six defining champion traits

Module three

Qualifying sales
champions

Why qualification matters
Stress-testing influence and reliability

Module four

Coaching your champions

Coaching for internal alignment
Letting champions coach you

Module five

De-risking the opportunity

The role of multi-threading
Using multi-threading proactively

Who is this Sales Champion Course for?

Sellers navigating complex, multi-stakeholder environments

Account Managers identifying expansion and growth

Customer Success teams struggling to get executive alignment

Sales leaders embedding a repeatable champion strategy

Sellers who need champions to push deals forward and be a part of the decision process in complex organizations

Account Managers & CS Teams who want to expand accounts through strong internal advocates

Sales leaders and enablement pros who want a repeatable Champion Building Strategies across their teams.

Enterprise Sales Professionals managing multi-stakeholder deals

Outcomes you can actually measure

Engaging great champions changes everything. See the difference with this Sales Champion Course.

Stronger customer relationships built on trust, influence, and internal advocacy

Clearer visibility on opportunities through validated access to decision-makers

Reduced sales forecasting risk with properly qualified and stress-tested champions

Faster and more predictable sales cycles driven by strong champions

Meet your coaches

Aaron Evans

Co-founder

A globally recognised SaaS sales enablement leader with 15+ years of coaching teams across EMEA, US, LATAM and APAC. Aaron has led sales transformations across multiple industries — including guiding an HR tech business to IPO.

A qualified coach and NLP practitioner, he has trained thousands of sales professionals and leaders, earning a reputation as one of the leading global voices in modern sales enablement.

Raffael Fernandes

Co-founder

A B2B sales leader with 20+ years of experience developing teams and transforming revenue organisations across SaaS, BI, media, events, and consulting.

Raff has worked in over 50 sectors globally, developed 1000’s of sellers and built high-performing teams in VC-backed and Fortune 500 environments. He specialises in helping organisations build predictable, scalable revenue engines.

Opportunities don’t move themselves — people do

What to expect once you enrol

This Sales Champion Course helps you shift from hoping for support to creating it.

Visible champions

You’ll understand who truly has influence and who doesn’t.

Sharper qualification

Qualified champions. No more mistaking enthusiasm for advocacy.

Intentional coaching

Learn how to coach your champions on internal selling strategy.

Reduce risk early

Multi-threading becomes purposeful, not a reactive process.

Results show quickly

Clear momentum, strong alignment, and few late-stage surprises.

What you'll get in this course

Everything in this Sales Champion Course is designed for use in live opportunities.

Video
modules

Written
guidance

Practical exercises

Learning missions

"How-to" walkthroughs

Why our Sales Champion Course is different

Most Sales Champion Course only explain what a champion is. We teach you how to actually build and use one.

Built for real
buying

Every module provided in this Sales Champion Course is designed around live, complex B2B opportunities.

Led by practitioners

This Sales Champion Course is directly delivered by the Flow State founders who have 40+ years of real sales experience.

Quick, visible impact

Achieve cleaner pipelines, accelerate deal velocity, and have fewer false champions with this Sales Champion Course.

Scalable enablement

Frameworks your whole team can apply consistently across their sales process to create a winning champion-first culture.

Sales Champion Course by Flow State Sales

Identification and qualification

Identify, qualify, and activate true sales champions in your buyers. Distinguish between supporters and internal advocates who will sell for you.

Six-trait champion framework

Understand the six traits and stress-test them with practical multi-threading strategies to ensure you’re never overly dependent on a single contact.

Founder-led, real-world experience

Aaron & Raff share decades of sales experience. Expect honest insights, real examples, and lessons drawn directly from complex, high-stakes deals.

Reduction in opportunity risk

Cleaner pipelines, stronger forecasts, faster deal cycles. When you identify and develop true champions, deal risk drops significantly.

Scalable across teams and regions

Playbooks and processes that teams can apply for lasting change. Give your teams a shared language and repeatable process that works everywhere.

FAQ

1. Is this Sales Champion Course suitable for enterprise environments?

Yes. The Sales Champion Course is built for multi-stakeholder, enterprise-level buying.

2. How does this fit our existing sales process?

This Sales Champion Course integrates directly into your current workflows and CRM stages.

3. How much time does it require?

Our Sales Champion Course is short, self-paced modules designed for immediate application.

4. Do we retain access after completion?

Yes. The Sales Champion Course comes with lifetime access to all materials.

5. How quickly will we see results?

Most teams see clearer champion behaviour and reduced risk within weeks with this Sales Champion Course.

Creategenuine buyer alignment