Todd Caponi is widely recognised as the foremost expert in the history of sales. He has a deep and encyclopaedic knowledge dating back as early as the 1870’s
To add to this Todd is a two time author of the brilliant books The Transparency Sale and The Sales Transparent Leader
You can listen to our in-depth and interersting conversation around the history of sales below
Sales has always been a game of human connection before it is a game of…
Sales has always been a balancing act between optimism and reality. On one hand, sellers…
Understanding Gartner’s Jobs to Be Done Framework in B2B Sales There’s a well-worn cliché in…
There’s a quiet illusion at the heart of every buying decision. Most buyers aren’t even…
For something that sits at the heart of every sales interaction, rapport is rarely given…
A quiet but consistent pattern is emerging in sales conversations across industries. It doesn’t show…