Lori Richardson stands out as a trailblazer, dedicating much of her life to empowering women in the realm of B2B sales. Her commitment to this cause led her to pen a book titled “She Sells.” Within its pages, readers embark on a journey through various stages of the sales process, from laying the groundwork for transformation to attracting talented women, optimizing hiring and onboarding processes, fostering retention and advancement, and fostering a culture that perpetuates these initiatives.
In our quest to uncover the sources of her inspiration, we had the privilege of sitting down with Lori Richardson as she shared her top four sales book recommendations.
Sales has always been a game of human connection before it is a game of…
Sales has always been a balancing act between optimism and reality. On one hand, sellers…
Understanding Gartner’s Jobs to Be Done Framework in B2B Sales There’s a well-worn cliché in…
There’s a quiet illusion at the heart of every buying decision. Most buyers aren’t even…
For something that sits at the heart of every sales interaction, rapport is rarely given…
A quiet but consistent pattern is emerging in sales conversations across industries. It doesn’t show…