Mirroring: The Psychology of Being Understood

2 months ago
Aaron Evans

Sales has always been a game of human connection before it is a game of numbers. The quota might be…

Disqualify More, Win More – A Sales Paradox

2 months ago

Sales has always been a balancing act between optimism and reality. On one hand, sellers need belief. The conviction that…

Meeting the Buyer Where They Are in Their Journey

3 months ago

Understanding Gartner’s Jobs to Be Done Framework in B2B Sales There’s a well-worn cliché in sales that buyers are more…

The Neuroscience of Value

3 months ago

There’s a quiet illusion at the heart of every buying decision. Most buyers aren’t even aware it’s happening On the…

What is Rapport?

3 months ago

For something that sits at the heart of every sales interaction, rapport is rarely given the respect it deserves. Too…

Fear of Selling

3 months ago

A quiet but consistent pattern is emerging in sales conversations across industries. It doesn’t show up in pipeline reports or…

State of Sales 2025

4 months ago

In a conversation hosted by Flow State Sales, a panel of leading sales thinkers gathered to discuss how AI is…

The Ice Cream Truck Theory

4 months ago

It always starts the same way. You're sitting at home, not particularly hungry, not even thinking about dessert. Then, faintly…

The Myth of the Player-Coach in Sales

4 months ago

In over two decades of working in B2B sales—inside teams, leading them, and advising countless others—I’ve rarely seen the Player-Coach…

The Rise of Buyer Anonymity

5 months ago

The Silent Transformation in Buyer Behaviour The modern buyer has become a ghost. Not metaphorically — literally. In a digital-first…